Well for me, it's quite simple, I would do things that are natural and keeps the essence of me and my personality in what I am selling. So I would layout my goals and how to measure it and seek more of a word of mouth audience by being more active around social places. So I would use things such as hats, bands, make sure I have a website and market the website and the brand of product through wearing it and telling my friends to wear it, better yet, give it to them as gifts. And to start it off, pay for the product and offer it free first to top places and see what happens...WORD OF MOUTH. Let's Get It.
Ill Motions Baby.